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Research papers

Evaluation of CESEA's teaching system

This paper presents an evaluation of the effectiveness of CESEA's system for the teaching of Marketing. CESEA is a School of Business Administration that offers, among other programs, a two years' Marketing Management course. The system aims at...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: José Maria Veciana
June 1, 1976
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Citation

Veciana, J. M. (1976a, June 01). Evaluation of CESEA's teaching system. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/evaluation-of-cesea-s-teaching-system